In early 2020, AEC market projections predicted a major boom in certain markets, including Atlanta. Based on those projections, Kimley-Horn expected to double their business in the Atlanta area from 75 million annually to over 150 million over the next five years. 

In an effort to plan for the opportunities that this projected growth would create, Kimley-Horn held an internal conference. Here, teams would discuss existing market sectors, and project which emerging markets would need to be fostered to ensure that Kimley-Horn was at the forefront of the industry. Most importantly, Kimley-Horn needed to prepare attendees for the race to 150 million in annual revenue. Thus “Atlanta 150” was created.

Building excitement and preparing attendees was crucial. To achieve these goals, I created eye-catching event branding reflecting the “Race to 150” theme including a logo, sticker and various conference materials.