In early 2020, AEC market projections predicted a major boom in certain markets, including Atlanta. Based on those projections, Kimley-Horn expected to double their business in the Atlanta area over the next five years — from 75 million annually to over 150 million. 

In an effort to plan for the opportunities that this projected growth would create, Kimley-Horn held an internal conference. Here, teams would discuss existing market sectors, and project which emerging markets would need to be fostered to ensure that Kimley-Horn was at the forefront of the industry. Most importantly, Kimley-Horn needed to prepare attendees for the race to 150 million in annual revenue. Thus “Atlanta 150” was created.

Building excitement and preparing attendees was crucial. To achieve these goals, I created eye-catching event branding reflecting the “Race to 150” theme including a logo, sticker and various conference materials.