As a leader in civil engineering, Kimley-Horn needed to reflect their gold standard — particularly in key areas like landscape architecture and planning. The approach? Establish primary branding and design philosophies rooted in modern sophistication. 

As the primary designer on the private sector marketing team, I helped bridge the gap between the brand’s reputation and aesthetic representation. To achieve this, I increased focus on imagery, modernized design elements and developed templates and materials to ensure consistent, high-caliber branding.